Understand people.
Start a better conversation.

See the thinking behind a decision. Explore persuasion, negotiation and human behaviour in short videos, then follow the idea back to the book.

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Schmooze or Lose From Influence by Robert Cialdini

One idea at a time Real sources to explore Your Stash stays private

From a good idea to a better conversation.

Watch on a break. Revisit before a call. Keep learning as you go.

Watch the idea.

One clear idea at a time. Swipe through psychology, persuasion and the small things that shape a decision.

Understand the why.

Open Explore for the original source, a deeper explanation and a short question to think it through.

Keep it close.

Save a useful idea for later, or send it to a friend you want to talk it through with.

Good conversations have good foundations.

Discover the books behind the psychology. Explore more ideas from an author, follow a book, and return to the original context.

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Influence: The Psychology of Persuasion by Robert Cialdini Predictably Irrational by Dan Ariely

Bring a new idea to your next conversation.

Persuasion. Negotiation. A little more understanding.

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Are these the full books?

The videos introduce individual ideas. Explore connects them to the source book and related ideas, so you can decide what to read next.

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If you choose to create an account, you can save ideas to your private Stash and return to them later.